Strategy & Tracking
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What is your plan? What will you promote, where, and how often? If I
only promote items from my profile, I won’t achieve my goals. Also, I might
appear like a desperate spammer who doesn’t care about building trust and
relationships. (Success in affiliate marketing depends on trust and loyalty.)
Alternatively, marketing in a Facebook group makes perfect sense because posts
mimic ads and ads are common on Facebook and other networks. Posting frequency
is unique to each person and what makes him or her comfortable. One post daily
or every other day had worked for me.
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How will you track and assess your activities? I use Google
Analytics to monitor traffic from Facebook to my site. It gives me an
understanding of how I’m doing and enables me to compare my Facebook traffic to
other sources like social media, organic search, and email marketing. Facebook
provides social media analytics/insights to page and group owners. Also, there
are many third-party Facebook marketing tools. My affiliate marketing activities are extensive, so my goal
isn’t to understand how much of my affiliate revenue comes from Facebook.
Moreover, creating links specifically for Facebook and attempting to pinpoint
income would be inefficient and time-consuming.
Marketing Automation
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Marketing automation adds another wrinkle to the
conversation. Some affiliates automate their posts with third-party software,
but I don’t. I’ve tried automating on Facebook and was unimpressed with my
results. I prefer to post natively and schedule content to meet my objectives.
Still, using a third-party automation application could work for you.
Hashtags
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Hash tags never became the “it” thing to do on Facebook
compared to Twitter and Instagram. However, studies have shown that adding Hashtags
can increase impressions, click-through rates, and engagement. Therefore,
adding one to five hashtags can increase your organic reach. By contrast, using
too many hashtags may hinder reach, appear spammy, and distract from your main
message. To find trending and popular hashtags, try RiteTag.
Facebook Profile
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Creating a profile is a requirement to be on Facebook. A
profile is where you can express who you are and what’s going on in your life.
Completing your profile will work in your favor to build your brand,
relationships, trust, loyalty, and credibility. Affiliate marketing activities will work on your profile if
you have many engaged followers. However, you won’t have onsite analytics like
you would with Facebook pages and groups. You can use a URL shortener service
like Ow.ly or Bitly to track clicks and other data. Affiliates use direct and indirect marketing methods on
their profiles. Your posts could reflect your work, experiences, interests, and
hobbies.
Facebook Pages
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Facebook Pages enable individuals, public figures,
businesses, organizations, and other entities to create an authentic and public
presence on Facebook. A Facebook page can be handy for affiliate marketing
because it’s more dynamic than a profile. Page owners get many settings and can
access Facebook Page
Insights to understand how their pages are
performing. The Facebook Page Insights tab focuses on three core areas: page
likes, post reach, and engagement. Also, you can track followers, page views,
and video statistics.
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One way to use Facebook Pages is to focus on a theme or
topic and promote related products and services. For instance, a travel and
leisure page would feature content about travel, vacation, lifestyle,
adventure, relaxation, and so on. The affiliate could post flash sales for
discounted airfares, accommodations, and car rentals. If the affiliate has a
travel blog, she can post content from her site. If you create a page about
you, your posts can relate to your work, experiences, interests, and hobbies.
Facebook
Groups
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Facebook Groups allow people to unite around a common cause, discuss issues, and share related content. As the previous owner of a large Facebook group, 40,000+ members, I got tremendous value from it. For starters, I controlled group activities and announcements, which were critical to my affiliate marketing strategies. While a Facebook page can be an asset, a Facebook group can be just as valuable and easier to grow. Additionally, there are many ways to make money with Facebook groups. My Facebook group focused on providing free access to online courses. Given the group’s objective, I promoted free courses and trial programs from e-learning sites such as Coursera and Pluralsight. I occasionally promoted items that members may have found interesting like Grammarly, a free online grammar checker, and Tube Buddy, a free YouTube channel building tool.
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Where some marketers go wrong is by promoting items that
have minimal relation or no relation to a group’s objective. For instance, it
doesn’t make sense to post travel deals in a group about app development.
Secondly, I saw many publishers spam Facebook groups with affiliate links,
which is a low-probability way to generate commissions. In highly active
groups, posts and affiliate links are buried within minutes by newer posts.
Instead, I would pin posts/announcements that contained affiliate links so that
they remained highly visible.
Facebook
Messenger
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Messenger is Facebook’s messaging app and is used to communicate with
others on its platform. Messenger has more than a billion users, and millions
of people use it every day.
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Messaging random people or your contacts with affiliate
links is impractical, inefficient, low probability, and a good reason for
Facebook to ban you. An efficient approach would be to implement a Chabot to
automate some of your activities, for example, Many Chat helps businesses do marketing, sales, and
support. Some affiliates create boot funnels to replicate their sales funnels
and email auto responders. Bots work in concert with pages, so you must have a
Facebook page to enable. Facebook has policies and usage guidelines for
Messenger and will shut down spammy and abusive bots. I haven’t taken the bot
approach, but many publishers cover boot affiliate marketing on their blogs and
YouTube.
Facebook Ads
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Facebook Ads allow individuals and businesses to run paid ads on
Facebook. To run ads, you need a Facebook page. Before using ads, you’ll want
to understand Facebook’s policies. Affiliate links, redirects, and suspicious
sites/landing pages get many people suspended and banned from using ads and
even Facebook. Facebook will review an advertisement before approving or
declining it.
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Ads can be beneficial if you’re well-versed in advertising
techniques and best practices. For instance, you would use an
attention-grabbing headline, an eye-catching image or thumbnail, a clear
call-to-action, and so forth. You’ll want to understand how to set up an ad
to optimize
conversions and return on investment. Ads cost money, so start
with a small budget and experiment until you understand what works. Study the
ads of others for ideas and insights.
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The direct marketing approach isn’t the way to go. Instead,
I recommend directing traffic to your website or landing page as part of a marketing/sales funnel
strategy. Also, sending people to your site is less likely to attract Facebook
police. Many affiliates use ads to build their email lists, which trigger auto
response sequences containing affiliate links and products for sale.
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