Increase your Facebook Fan Page Followers for Free
It is no surprise that entrepreneurs promoting their services via Facebook strive to optimize advertising costs. Though reducing them to zero is not possible for a sustainable business, there are some easy methods to promote your Facebook business page, get likes and quality followers for free.
1. Minimize your Promotional Posts
The first and probably the most important tip is to keep the number of your promotional posts to a minimum. I know, you’re a passionate freelance translator, and you have a lot of information to share about your translation business, but the truth is simple — no one likes advertisements!
According to social media surveys, people on Facebook are looking for entertaining content, eye-catching images, and interesting stories.
Therefore, when you develop a content plan for your Facebook page, prepare 80% of educational, fun posts with pictures and short stories, and only 20% of posts to promote your services (special offers, press-release, service description, etc.).
2. Publish pictures and videos with a short description
Images and videos are the most engaging types of content people like on Facebook. If you want to attract more visitors to your posts, publish attention-grabbing pictures with a short description or videos up to 1-minute long. Of course, the content shall be relevant to your niche.
3. Add a link to your page as your current place of work
When you have a business page created, add a link to your page as your current place of work in the About section of your personal profile.
4. Like other pages in your niche
Like other pages in your niche and business pages of your potential customers on behalf of your page. To do so, navigate to a page of your interest, click the Menu button next to Share button and select “Like as your page” option. This way you will show your interest to page admins. Also, this can be a good starting point for the further discussion and cooperation.
You can also comment on other pages and posts on behalf of your business page to get even more exposure.
5. Mention other pages in your posts
When you mention other pages in your posts using @ symbol, your posts appear on the wall of the tagged pages and may capture the attention of those pages’ owners and fans.
6. Contact admins of similar pages in your niche "Cross Promotion"
Arrange for cross-promotion of posts to help each other with page development.
7. Connect with group admins
Facebook groups is a powerful marketing channel. Try to reach out to group admins and moderators to offer valuable content for their readers. If you prove to be an authoritative source of information in their industry, you can ask them to share a link to your business page in their groups.
8. Join industry-specific Facebook groups
Post relevant content, and comment on group discussions. You can attract an interest of group members by posting thoughtful comments and valuable posts. When interested, people will hover over your profile link and see your business page URL (your place of work). That’s why you should add it to your personal Facebook profile.
9. Offer an exclusive discount just for your Facebook fans
Currently, Facebook page interface offers an option to create a time-limited offer: indicate timing, add a link to your website and ask to like your page for a discount.
10. Analyze your posts engagement using Facebook Insights
Find out which content performs best. Find the posts that have received more likes, shares, and comment than others. Then adjust your content plan respectively by posting such types of content more often.
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