Social media marketing is a powerful way for businesses of all
sizes to reach prospects and customers. Your customers are already interacting
with brands through social media, and if you're not speaking directly to your
audience through social platforms like Facebook, Twitter, Linkedin, Instagram,
and Pinterest, you're missing out! Great marketing on social media can bring
remarkable success to your business, creating devoted brand advocates and even
driving leads and sales.
Social media marketing "SMM" is a form of internet
marketing that involves creating and sharing content on social media networks
in order to achieve your marketing and branding goals. Social media marketing
includes activities like posting text, images, videos, and other content that
drives audience engagement, as well as paid social media advertising.
Social media marketing can help with a number of goals, such as:
1- Increasing website
traffic
2- Building conversions with
backlinks and tracking tools
3-Raising brand awareness
4-Creating a brand identity and
positive brand association
5-Improving communication and
interaction with audiences
We get to live in a time that we get to use social media as a life
tool. It's not just a face on a piece of paper, and that's what makes you
someone's favorite model. We can have a very similar sense of humor as someone,
and that's why we're their favorite model, or our personal or business style,
off the runway, is why we're their favorite.
Here are the smartest 9 Ways To
Attract Customers on Facebook
1. Use analytics to time and target
your posts
The highest click thru, according to Sure Payroll is from 1-4pm
with the highest on Wednesdays. The worst times? Weekends before 8am or after
8pm. Dig into your Facebook page’s Insights, so you can find exactly what works
for your brand.
Adam Smith at York Barbell in York, PA uses analytics to do
targeted marketing to help grow their reach and customers. He noticed that
their second biggest market was in the Baltimore, MD area which is about an
hour away from the store. He created a 2-week Facebook marketing campaign to
Baltimore and got about 60 new followers. He also has all of the products
broken down into different photo albums. And speaking of photos…
2. Add a Picture
Attach a photo to any status update and get 2x more likes and 2x
the comments. Yes, you can still ask a question, “What’s your favorite of
ours?” but adding a picture makes it much more noticeable.
3. Make your Posts Fun
I can’t tell you how many times I see a retailer post a picture
with a description i.e. Model 3838 from our Spring collection. Such posts
result in few likes because there is no context, no creativity, and no effort
to get the reader to engage. You always want to add one creative sentence that
gets the reader to participate or comment.
4. Be a Human
Isabelle Grace doesn’t just show off their jewelry designs, but
they do it with a personality that brings a humanness to their posts; no wonder
they have 20k fans.
Jennifer le Grimm at LUX Beauty Boutique in Edmonton gets great
response with her hashtag #BeTheBuyer campaign when she visits the NYNOW gift
show. She asks for followers opinions, not just for a thumbs up or down on new
products. She also shares personal experiences on their blog which gets traffic
by posting on the FB page.
5. Show Off to Remove Fear
OK, they’re not a retailer, but if you do custom work, take a look
at Lindus Construction. They show actual work they’ve done with videos to get
potential customers over their fears of working with someone they don’t know.
Pictures of satisfied customers and the guys who will actually be working on
your home go a long way. And so do their 5 star reviews on their site.
6. Change up the Types of Content You
Share
Pufferbeliies Toys in the Shenandoah Valley has been doing online
media right for a long time including changing their page photos regularly,
posting events, products, videos and more. They do it all with the assured
voice of a small business person’s excitement for the new products they are
carrying, the new projects they are creating, and the fun of running an indie
business all while sharing with their tribe.
7. Make your Brand Relatable
OK, Dove is a consumer brand, but it also has a great online
community because they creatively get their message that being beautiful isn’t
just skin deep as this example from Mother’s Day shows.
Dove is successful because they can bridge their products with a
continuing dialogue that tells a story. Instead of sales pitches, their posts
are centered around the relatable lifestyle of their customers such as being a
mother or father.
8. Deliver Social Proof
Third party endorsements of satisfied customers are always good.
This shoutout goes to photographer Ken Lane whose photographic and video posts
show his customers’ excitement and pride when his art is delivered...leading to
more buyers of his art.
9. Solve Problems your Customers Face
Torrid is a plus-size retailer for women. Their posts give fashion
tips, not just product shots...and with a great attitude.
Conclusion
To Get and Keep More Customers and Fans on Facebook:
1.
Post at the right time
2.
Always add a picture
3.
Make your posts fun by adding a
creative sentence that gets the reader to think, participate, or comment
4.
Be a human
5.
Show off to remove Fear
6.
Change up the content you share
7.
Show your brand as a person
they can relate to
8.
Deliver social proof
9.
Solve problems your customers
face
And it never hurts to encourage your paying shoppers to take a
picture and post to your page or theirs.
I know it’s a lot. Trust me, every day I’m trying to think what I
can post for my 11K Facebook fans, and it takes work. But it’s not like having
to do inventory; it’s bite-size with almost immediate gratification.
Just bookmark this blog to help focus your social media efforts.
Once you get the hang of bettering your presence on FB, you’ll want to learn
more about their sponsored posts.
And if you've gotten something out of this post, feel free to
share using the buttons at the top. (It never hurts to remind people.)
Your brand is being actively discussed online anyway.
Help the conversation along so you can hold on to those who like
you, and then their friends will be exposed to what a great and genuine
retailer you are.
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