A pyramid scheme is a business model that
recruits members via a promise of payments or services for enrolling others
into the scheme, rather than supplying investments or sale of products. As
recruiting multiplies, recruiting becomes quickly impossible, and most members
are unable to profit; as such, pyramid schemes are unsustainable and often
illegal.
Pyramid schemes have existed for at least a
century in different guises. Some multi-level marketing plans have been
classified as pyramid schemes.In a pyramid scheme, an organization compels
individuals who wish to join to make a payment. In exchange, the organization
promises its new members a share of the money taken from every additional
member that they recruit. The directors of the organization (those at the top
of the pyramid) also receive a share of these payments. For the directors, the
scheme is potentially lucrative—whether or not they do any work, the
organization's membership has a strong incentive to continue recruiting and
funneling money to the top of the pyramid.
Such organizations seldom involve sales of
products or services with value. Without creating any goods or services, the
only revenue streams for the scheme are recruiting more members or soliciting
more money from current members. The behavior of pyramid schemes follows the
mathematics concerning exponential growth quite closely. Each level of the
pyramid is much larger than the one before it. For a pyramid scheme to make
money for everyone who enrolls in it, it would have to expand indefinitely.
This is not possible because the population of Earth is finite. When the scheme
inevitably runs out of new recruits, lacking other sources of revenue, it
collapses. Since the biggest terms in a geometric sequence are at the end, most
people will be in the lower levels of the pyramid; accordingly, the bottom
layer of the pyramid contains the most people. The people working for pyramid
schemes try to promote the actual company instead of the product they are
selling. Eventually all the lower levels make no money, only the people at the
top.
People in the upper layers of the pyramid
typically profit, while those in the lower layers typically lose money. Since
most of the members in the scheme are at the bottom, most participants will not
make any money. In particular, when the scheme collapses, most members will be
in the bottom layers and thus will not have any opportunity to profit from the
scheme; still, they will have already paid to join. Therefore, a pyramid scheme
is characterized by a few people (including the creators of the scheme) making
large amounts of money, while subsequent members lose money. For this reason,
they are considered scams.
pyramid schemes depend on recruiting people to
become distributors of a product or service. Like MLM, the pyramid scheme
offers the opportunity to make money by signing up more recruits and by
accomplishing certain levels of achievement.The big difference between multilevel marketing
and pyramid schemes is that MLM is legal in Canada (and most of the US) and
pyramid schemes aren't. Participating in a pyramid scheme is an offense under
the Criminal Code of Canada, punishable by up to five years imprisonment.But it can be very difficult for the person
looking for a business opportunity to tell the difference between a legitimate
MLM opportunity and a pyramid scheme at a glance. How do you tell whether it's
a legitimate business opportunity or a scam? How do I know
the difference between network marketing and pyramid schemes :
The goal of network marketing is to sell the
product directly to the consumer without the need for advertising or social
media like "TV , radio , Journalism ,and internet"
Easier and cost less and save the price of mediaBut in pyramid schemes The first and last goal
is to collect money in all possible waysHiding behind the name of network marketing and
They deceive all conscriptsBy the way, If the company loses, everyone
loses except those who are at the top of the pyramid Are you required to "invest" a large
amount of money up front to become a distributor? This investment request may
be disguised as an inventory charge. Legitimate MLM businesses do not require
large start up costs.If you do have to pay for inventory, will the
company buy back unsold inventory? Legitimate MLM companies will offer and
stick to inventory buy-backs for at least 80% of what you paid.
Is there any mention of or attention paid to a
market for the product or service? Multilevel marketing depends on establishing
a market for the company's products. If the company doesn't seem to have any
interest in consumer demand for its products, don't sign up.Is there more emphasis on recruitment than on
selling the product or service? Remember, the difference between multilevel
marketing and a pyramid scheme is in the focus. The pyramid scheme focuses on
fast profits from signing people up and getting their money. If recruitment
seems to be the focus of the plan, run.
These next two questions will help you
determine what the focus of the company is: Is the plan designed so that you make more
money by recruiting new members rather than through sales that you make
yourself? This is the signature of a pyramid scheme operation.Are you offered commissions for recruiting new
members? Another pyramid scheme trademark. It's the number of people who are
willing to sign up that matters in a pyramid scheme, not the products or
services being offered.
As always, when you're investigating a potential business
opportunity, you'll want to gather all the information you can about the MLM
company's products and operations.Get
(and read) written copies of the company's sales literature, business
plan and/or Marketing planTalk to
other people who have experience with the multilevel marketing company and the
products to determine whether the products are actually being sold and if they
are of high quality.
Check
with the Better Business Bureau to see if there have been any complaints
about the company.And
listen carefully when you're at that MLM recruitment meeting. Inflated claims
for the amazing amounts of money you're going to make should set your alarm
bells ringing.
In fact, pyramid schemes don't work unless somebody loses. Those
at the bottom of the pyramid are essentially defrauded by those on top. It's a
mathematical fact that no matter how many people join a pyramid scheme, 88
percent of the members will be on the bottom level and will lose their money
.Pyramid schemes are illegal because people don't lose their money due to
normal market forces, but because the system requires them to lose so that a
few at the top will win. Studies show that in a naked pyramid scheme, 90.4 percent of
people lose their money, while in product-based pyramid schemes, that number
jumps to a shocking 99.88 percent So are you know the difference between product-based pyramid
schemes and legitimate multi-level marketing (MLM) companies?
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